Ulm (OTE) – Ulm (ots)

– Strengthening sales and portfolio: high demand and market growth in
the United Arab Emirates

– Establishment of a regional hub for the Middle East

– Increased customer proximity through local presence: faster
response times, more direct support and higher availability of
vehicles and systems

– Expansion of partnerships and strategic acquisitions in the region

The United Arab Emirates are among the fastest-growing regions in
the Middle East. High temperatures, complex industrial facilities and
rapidly expanding urban environments pose not only organisational
challenges. When emergency and rescue services operate under such
extreme climatic and operational conditions, they must be able to
rely fully on their equipment and technology. Against this backdrop,
Magirus GmbH is consistently continuing its international growth
strategy and is currently in the process of establishing a new entity
in the United Arab Emirates. This step marks an important milestone
in the Magirus Group’s international growth and regionalisation
strategy.

International Expansion of Magirus’ Presence in the Middle East

The aim of this internationalisation is to strengthen the
company’s regional presence in the Middle East. In addition to
supplying high-quality emergency response technology, the focus will
increasingly be on local product availability, shorter response times
and an expanded service offering on the ground. “Internationalisation
is one of our greatest opportunities,” explains Fatmir Veselaj, Chief
Executive Officer (CEO) of Magirus GmbH. “With the establishment of
Magirus United Arab Emirates, we are creating the structural
foundation to achieve sustainable growth in the region.”

Strengthening Sales and Services Portfolio in the Region

Magirus intends to significantly expand the sale of firefighting
and rescue vehicles, equipment, robotic solutions and spare parts in
the region. The new company provides the basis for firmly anchoring
the full Magirus portfolio in the regional market and tailoring
offerings more closely to local operational requirements. Thanks to
this proximity to the market, customers in the United Arab Emirates
will benefit from more direct support, faster response times and
improved availability of vehicles, systems and technical equipment.

Greater Customer Proximity Through Local Organisation and Service
Expertise

A key focus of Magirus’ international growth is the further
expansion of local service and support capabilities. With a local
organisational structure, project execution, commissioning,
maintenance, training and after-sales services will move
significantly closer to customers. The objective is to support
emergency services reliably throughout the entire lifecycle of their
vehicles and systems. Faster response times, higher service
availability and consistently improved operational readiness are
central priorities – particularly in view of the demanding climatic
and operational conditions in the region.

Establishing a Regional Hub in the United Arab Emirates

With the new entity in the United Arab Emirates, Magirus aims not
only to continue its international success story but also to
establish a leading hub for the Middle East. From this location,
regional activities will be coordinated, market requirements aligned
and the company’s market share in the region strategically expanded.
The new site forms the organisational foundation for managing long-
term growth and further developing structures. “This growth will in
turn enable further investments, the expansion of local value
creation and even closer proximity to our customers in the Middle
East. Our ambition is to take a leading role in this market,” says
Magirus CEO Fatmir Veselaj.

Expanding Regional Partnerships and Strategic Acquisition Steps

To combine local market knowledge, operational experience and
customer access with Magirus’ technological and system expertise, the
company is strengthening its collaboration with existing and
potential new partners in the region. The goal is to leverage
regional strengths and sustainably enhance Magirus’ activities on the
ground.

In addition, the company is engaged in an ongoing process aimed
at a potential participation in a local provider. This step is
intended to further integrate local market expertise and operational
capabilities with Magirus’ technological strengths, thereby expanding
the company’s regional presence in a targeted and strategic manner.

This development underscores Magirus’ commitment to supporting
emergency services in the Middle East reliably, sustainably and at
the highest level of quality – together with strong local partners.

ABOUT MAGIRUS

Passion and precision, high-tech and craftsmanship. Since 1864,
Magirus has stood for the combination of innovation and tradition –
for the benefit of firefighters all over the world. With a
comprehensive range of intelligent turntable ladders, ultra-modern
and reliable fire engines, rescue and equipment vehicles, tactical
deployment and extinguishing robots, digital fleet and deployment
management systems, pumps, portable pumps, versatile equipment and
clever accessories, Magirus has been one of the largest and
technologically leading suppliers of fire and disaster protection
technology worldwide for over 160 years. Magirus employs more than
1,500 people at five locations: Ulm/Germany, Graz/Austria,
Brescia/Italy, Chambéry/France and Schongau/Switzerland.

Digital press kit: http://www.ots.at/pressemappe/DE181687/aom